Dallas-Fort Worth hospitals turn to social networking sites to educate, market services | Top Stories | Star-Telegram.com
In the last year, a growing number of hospitals have discovered social media and they’re using it to educate the public, market their services and address health issues.
“It’s not about seeing how many Facebook friends we can make or how many Twitter followers we can get,” said Tim Hanners, senior vice president of corporate and community affairs for Cook Children’s Medical Center. “It’s a communication tool.”
I’m quoted in this article as well. I do want to point out that the Twitter-enabled surgery was in Africa (and covered widely then, about 4 months ago), and was NOT at my hospital.