Archives for August 19, 2009

It’s H1N1, not swine flu

I got a nice email from the American Meat Institute (representing pork producers, among others), politely asking that we stop saying ‘swine flu’:

Novel H1N1 is a human disease.  Pigs have not played any role in the spread of the virus.  We urge you to remind your reporters and producers that continued use of the term “swine flu” is inappropriate and ask that your coverage de-link the virus from pigs or pork.  We ask that you refrain from using pig graphics in your reporting as it reinforces the perception that a link has existed between the Novel H1N1 virus and pig production– something that is regrettable, inaccurate, yet commonly seen.

So, just say no to swine flu, it’s H1N1.