Get.  Out.

Educating individuals about the costs of healthcare could save money and lead to a more efficient use of the healthcare system, report policy researchers at Tufts University School of Medicine and Boston University School of Public Health

via Educate The Public To Prevent Sky-Rocketing Health Care Costs | The Behavioral Medicine Report.

You mean, people, when faced with facts about cost (and their end of it) choose the less costly option?  When did this start?

Oh yeah, we do it all the time, except in medicine.  Where our costs will bankrupt the country.