Update 5/26/11: that didn’t take long (via the LA Times):
Faced with a public relations firestorm, Walt Disney Co. said it had withdrawn its application to trademark the moniker “SEAL Team 6” for use on games, snow globes and TV shows.
Kerfuffle over, though I’d bet someone at Disney has had a bad week.
Well, it was a pretty mickey mouse move….
SEAL Team 6 isn’t going down without a fight.
The Navy is challenging Disney’s attempt to trademark the name of the elite squad responsible for taking out the world’s most wanted terrorist.
On May 3, just two days after Usama bin Laden was killed in a raid on the Al Qaeda leader’s Pakistan compound, Disney filed trademark applications to use the name “SEAL Team 6” on everything from entertainment, toys, video games, clothing, footwear — even Christmas ornaments and snow globes.
I’m thinking even a corporate behemoth like Disney has to see the light at the end of this tunnel. (“Is that a laser designator on my desk?”)