Made by and for the US Military: the HOOAH! bar

Because I didn’t know, either: HOOAH! BAR- About the Bar.

The U.S. military needed a performance nutrition bar for the toughest customer in the world – the American soldier. No bar on the market was up to the challenge. So it created the HOOAH! bar. The HOOAH! bar’s mission: to "improve the physical and mental performance of soldiers during sustained operations and under all climatic conditions."

Soldiers are using it at this very moment, in the far corners of the world.

And now it’s available for everyone. Whether you’re hiking 30 miles in the woods, battling a deadline at work, or commanding a platoon of unruly children at home, HOOAH! helps you soldier through.

From their website, it’s a bar that will make you stronger, and probably a little taller and better looking.  Available at 7-11 and through Amazon.

via MedGadget


  1. Nice blog. Keep it up. Visit me at john

  2. I read in the WSJ about these bars, though skeptical of how a military creation would taste…I was curious enough to pick up a few in choc and apple and my wife and I are hooked. Tastes AWESOME and supports our troops. anyone else taste these yet?????

  3. As usual, you are ahead of the curve. My neighborhood 7-11 didn’t have any, and the clerk had never heard of them. So I’ll be ordering some online. I sure hope that “better looking” part works.


  1. Ramble Strip says:

    The HOOAH! bar

    For some reason, this is tickling me to death. Maybe it’s just because I like saying “HOOAH! Hooooooo-ah! HOO! AH!”