Today in the mail came a big envelope, and a full-page flyer trumpeting "AMA membership for 1/2 price". It’s a nice ad, with a cute kid and a caring doc.
The devil is in the details: Yes, it’s half-price membership, because it’s for a half-year of membership.
AMA: Not a member since 1998. Not likely to be, at this rate.
I bet the postman was just 6 months late.
I got that same flyer in the mail yesterday too, in a fancy/schmancy Priority Mail envelope. I remember thinking, “I ignored this whenit came in the regular mail, why would I pay any more attention now?”
It’s a good thing I’m not an AMA member or I’d be annoyed over how much they’re spending on mailings like this.
I agree that is a pretty sad, gimmicky thing for them to do. My wife got the same thing from them and, like you, she’s not a member.
I have a question though. More than 70% of the searches we fill result from direct mail to physician candidates. (by the way, I run a physician search firm). We get a lot of candidates that are irritated by the fact that we don’t list the location (my wife included), but other than that, what information do you guys want in letters/flyers directed at you regarding any opportunity?
What struck me is the price…$210. Even for half a year and even with the exchange rate thats a bargain. The Australian Medical association (the AMA over here) charges $1,000 / year membership!!
Lyndal (Nowra NSW Australia)
Got my “great deal” in the mail today — just mailed it to “The Tonight Show with Jay Leno, ATTN: Headlines.”