Sign up for the American College of Emergency Physicians Scientific Assembly.
I did, months ago, and it’s been quite a while since I’ve been. I don’t recall the direct mailings being this voluminous. “We’re going to be at ACEP, in booth xyxy” they say. All very slick, professionally produced.
I wonder if this is required by ACEP, otherwise, what’s the point? Pretty much everyone visits the exhibits at least once (as I said, it’s been a while, and I noticed a distinct drop in visitors when the free pens ran out, but that was the Philly ACEP), and I have a question: does anyone* read the mass mailing and say ‘hey, I was going to blow off the exhibitors, but now I’m definitely going to check them out’?
There are some things about business and advertising I don’t get.
*All bets are off if you’re looking for a new job, I get that. Were I looking (and I’m not) I’d have a diagram and an itinerary for those looking to hire.
I get my mail and stand right next to the recycling bin as I sort it out. All the nice shiny brochures go directly into the bin, unread.
ditto, Shadowfax…
The mailings for the American College of Cardiology meeting are just as voluminous. Reflexed straight into the recycle bin… almost recycled my registration info and ID card one year.